Physician-founded  ·  A Finesse Brand Services company

Merch your healthcare team will actually want to keep.

Set up a custom storefront for your practice and let your team order what it needs, on demand, with no minimums. Plus conference kits, team apparel, and bulk runs when you need them.

Branded fleece apparel
15+ yearsof sourcing behind every order, via Finesse Brand Services

Finesse has built for

Coca-ColaBodyArmorOLIPOPPeter Luger'sChildren's Hospital of PhiladelphiaNYU Langone
Our story

Started in an ER, built on 15+ years of merchandising.

MedMerch began when a practicing pediatric emergency physician got tired of the usual headache just to get custom gear for a hospital team: slow email chains, sizing chaos, and generic vendors who didn't understand healthcare.

MedMerch is the healthcare arm of Finesse Brand Services, an end-to-end merchandising company that builds for national consumer brands and major hospital systems. Same sourcing, production, and fulfillment muscle, pointed squarely at healthcare.

You're working with a physician who gets the audience, paired with a merchandising partner that already has the vendor and fulfillment infrastructure.

Custom storefronts  ·  On demand

Your own branded store, live in days. Your team orders what it needs, when it needs it.

We build your practice or organization a private storefront stocked with your logo on the things people actually use. Anyone on your team can order anything from a single pen to fifty scrub sets, on demand, with no minimums and nothing sitting in a supply closet.

And when bulk actually makes sense, we still do bulk. Whether you're giving away totes as part of a promotion, outfitting a whole department, or stocking a conference booth, those run better as a single production run, and that is still our bread and butter. On demand and bulk, from the same partner.

No risk to your practice. There is no cost to set the storefront up and no cost to maintain it. You only ever pay for what your team actually orders.

01

We build your store

Send us your brand logo, then we set up a quick meeting where you tell us what you want stocked after reviewing our online catalog. We can accommodate most requests.

02

Your team orders on demand

Scrubs, fleece jackets, drinkware, totes, pens, whatever your office runs through. One at a time, no bulk commitment, no upfront spend.

03

It ships fast, priced low

On-demand pricing stays genuinely low and shipping is quick, straight to the office or to a home address.

ScrubsFleece jacketsApparelDrinkwareTotesPensUmbrellasPatient giveawaysOffice essentials
What we make

Premium products, your brand on them.

A few of the favorites, from cozy fleeces to the water bottle everyone fights over.

Beyond the storefront

Conferences, events, and kits.

Running a booth at a conference? Onboarding new providers? Outfitting a department? We handle those too, end to end: sourcing, decoration, kitting, and shipping. Booth giveaways, event kits, recruiter and welcome kits, and team apparel, all from the same partner, so you get one point of contact from the first idea to the box on the doorstep.

Why we're different

The upside of a small shop that knows healthcare.

01

A physician on your side

We know what clinical teams will use versus toss, because we've been on that side of the badge.

02

High quality, competitive pricing

Premium product without the premium-vendor markup, backed by a deep sourcing network.

03

Small-shop responsiveness

Quick tweaks and real answers, not going dark for days in the middle of a project.

04

Real infrastructure

Finesse's vendor network and logistics mean speed, quality, and a genuinely worry-free process.

Who you're working with

Two friends, twenty years, one very specific problem.

Joe Gutowski, MD

Joe Gutowski, MD

Healthcare · Co-founder

A practicing pediatric emergency physician who also runs practice and company recruitment. Joe started MedMerch after his intern year, when ordering fleeces for his team turned into a month of sizing chaos, missed minimums, and vendors who never picked up the phone. He runs the healthcare side, so the person picking your merch has actually worked the shifts your team works.

Neal Yaffe

Neal Yaffe

Sourcing & Production · Co-founder

Founder of Finesse Brand Services in New York, with 15+ years of sourcing, production, and fulfillment behind it and a client list that runs from national consumer brands to major hospitals. Neal handles everything after the idea: sourcing, decoration, kitting, and getting boxes to doors.

Why it works: we've been friends for more than twenty years. That matters more than it sounds. There's no account manager, no handoff, and no vendor telling you “that's not my department.” Joe knows what clinicians will actually keep and wear. Neal knows how to make it, price it, and ship it. When you call, you get one of us.

Get in touch

Tell us what you're building.

An event, a team, a launch. Send a few details and we'll come back with ideas. No hard sell, and we'll happily navigate procurement if that's the hurdle.

✉  medmerchhq@gmail.com
☎  732-770-8369