Physician-founded  ·  A Finesse Brand Services company

Merch your healthcare team will actually want to keep.

Conference kits, team apparel, drinkware, and provider gear — high quality, competitively priced, and handled end-to-end so you never chase a vendor again.

Founded by a practicing pediatric emergency physician — because generic promo vendors never understood healthcare.

Branded fleece apparel
15+ yrsof sourcing behind every order, via Finesse Brand Services

Finesse has built for

Coca-ColaBODYARMOROLIPOPPeter Luger'sCHOPNYU Langone
What we make

Premium products, your brand on them.

A few of the favorites — from cozy fleeces to the water bottle everyone fights over.

What we do

One partner, from the first idea to the box on the doorstep.

Conference & event materials

Booth giveaways, event kits, and swag clinicians actually keep — designed for the audience, not the landfill.

Team & department merch

Custom fleeces, scrubs, and apparel from trusted brands, sized and styled for real clinical teams.

Recruiter & provider kits

Branded welcome kits and field gear that make onboarding memorable and keep the brand consistent.

Kitting, fulfillment & shipping

We assemble, warehouse, and ship — so you get one partner from concept to delivery, not five vendors.

Why we're different

The upside of a small shop that knows healthcare.

01

A physician on your side

We know what clinical teams will use versus toss — because we've been on that side of the badge.

02

High quality, competitive pricing

Premium product without the premium-vendor markup, backed by 15+ years of sourcing.

03

Small-shop responsiveness

Quick tweaks and real answers — not going dark for days in the middle of a project.

04

Real infrastructure

Finesse's vendor network and logistics mean speed, quality, and a genuinely worry-free process.

Our story

Started in an ER, built on a decade of merchandising.

MedMerch began when a practicing pediatric emergency physician got tired of the usual headache — slow email chains, sizing chaos, and generic vendors who didn't understand healthcare — just to get custom gear for a hospital team.

So we paired that clinical insight with Finesse Brand Services, an end-to-end merchandising company with 15+ years of experience and a track record spanning Coca-Cola, BODYARMOR, OLIPOP, and Peter Luger's, plus healthcare institutions like CHOP and NYU Langone.

You're working with a physician who gets the audience, paired with a merchandising partner that already has the vendor and fulfillment infrastructure.

— Joe Gutowski, MD, Founder
Get in touch

Tell us what you're building.

An event, a team, a launch — send a few details and we'll come back with ideas. No hard sell, and we'll happily navigate procurement if that's the hurdle.

✉  medmerchhq@gmail.com
☎  732-770-8369